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smitabasu09/README.md

Hi, I'm Smita Basu 👋

Aspiring Data & Business Analytics professional passionate about turning data into actionable business insights and supporting data-driven business operations using SQL, Power BI, and Excel.

🔭 Featured Project: Luxury Retail Customer Intelligence & Retention Analytics → Analyzed $2.27M revenue using SQL and Power BI dashboards.

📊 Project Highlights

  • Customer Retention Analysis (98.49% retention rate)
  • Customer Segmentation & Customer Behavior Analysis
  • Product Performance & Profitability Analysis
  • Sales Trend & Revenue Analysis
  • Interactive Power BI Dashboards

🛠️ Tech Stack

  • SQL (MySQL)
  • Power BI
  • Excel
  • DAX

📍 Kalyani, Nadia, West Bengal, India 🌎 Open to Data Analyst, Business Analyst, and Business Operations opportunities across India and remote roles worldwide.

📫 Email: smitabasu09@gmail.com 💼 LinkedIn: linkedin.com/in/smita-basu-343052260

💡 Interested in customer analytics, sales analytics, profitability analysis, customer segmentation, business intelligence and business operations

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  1. Retail-Customer-Intelligence-Retention-Analytics Retail-Customer-Intelligence-Retention-Analytics Public

    End-to-end retail analytics using SQL and Power BI. Analyzed $2.27M in retail revenue to uncover customer behavior, retention patterns, product performance, profitability drivers, and sales trends.

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  2. Sales-Operations-MIS-Dashboard Sales-Operations-MIS-Dashboard Public

    Sales & Operations MIS Dashboard built in Excel/Google Sheets with pivot tables, VLOOKUP, XLOOKUP, IF, SUMIF formulas and charts & kpis

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