Before I worked with data professionally, I ran a business for seven years.

I tracked revenue, monitored margins, built reporting in Excel, and made pricing decisions based on data.
The analytical thinking was already there — I just didn’t have the title.

So I built the experience from scratch.

I design end-to-end analytics projects that replicate real business problems — from raw data through to actionable insights.

• 🐍 Data generation & cleaning (Python, pandas)
• 🗄️ Data analysis (SQL, PostgreSQL)
• 📊 Data modelling (Power BI, star schema)
• 📈 Dashboarding with clear business recommendations

Python · PostgreSQL · Power BI

End-to-end service desk analytics pipeline analysing 8,200 tickets across a full year.

• Identified SLA performance gap (70.7% vs 85% target)
• Found key drivers: workload imbalance, reassignments, out-of-hours gaps
• Delivered a two-page MI dashboard with actionable recommendations

👉 Focus: Operational analytics, root cause analysis, decision-ready reporting

🔗 View Project

SQL

• Identified outliers distorting the average unit price
• Reframed pricing strategy after correcting the data
• Quantified impact of incorrect assumptions

👉 Focus: Analytical thinking, data validation

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Power BI

• 180% YoY growth masking underlying risks
• Revenue concentrated in two cities
• Delivery issues linked to specific couriers

👉 Focus: Business insight, storytelling, recommendations

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Excel + Python

• Analysed 541,000 transactions
• 64% repeat customers → 92% of revenue
• 14.8% cancellation rate

👉 Focus: Data cleaning, large datasets, KPI analysis

🔗 View Project

I document everything — data definitions, transformations, and logic — because a report that can’t be handed over isn’t finished.

I focus on:

• Breaking assumptions in the data
• Finding root causes, not just trends
• Delivering insights that lead to action

Junior Data Analyst / MI Reporting role (East Midlands or remote)

• Contribute to real business decisions
• Work across the full analytics workflow
• Continue developing in a data-driven environment

⭐ If you find my projects interesting, feel free to explore my repositories.