I work in the Founder's Office at Capiens AI, covering strategy, research, client coordination and digital growth. Before this, I worked in analytics at EY-GDS and in digital marketing at Tech Curve AI and Innovation.
This profile contains my work across business analysis, growth, marketing operations, SEO and operations. Each project explains the question I worked on, how I approached it and what I produced.
LinkedIn · Delhi NCR, India
I built and run Edu-Hub as a free resource site for DU BMS students. It brings notes, previous-year papers, subject pages and revision paths into one place.
Between 7 August and 3 September 2026, Google Analytics showed 391 active users, 312 new users, 379 sessions from Google organic and 4.8K events.
Excel Power BI SQL Python Google Search Console Ahrefs HubSpot PowerPoint Next.js Vercel Supabase Canva Figma
| Project | About the project | Tools used |
|---|---|---|
| LaunchOps marketing automation | Built a pre-launch system that checks campaign assets for tracking, approvals, dates, budgets and naming errors, then routes each issue to the right owner. | Python, OpenAI Responses API, HTML, CSV, GitHub Actions |
| Makhana snack launch GTM | Reworked an old college idea into a 12-week Delhi NCR launch plan with consumer tests, pack economics, channel gates and a clear scale or stop decision. | Market research, Excel, Python, PowerPoint |
| Blinkit growth economics | Used Eternal's filings to check whether Blinkit's store growth is translating into better profitability and what a mature store might earn on its capital. | Public filings, Excel, Python |
| FMCG inventory control tower | Built a daily planner view that shows which products need ordering, which are at stockout risk and which have excess inventory to review. | Excel, Python, SQL, ABC-XYZ analysis |
| E-commerce sales performance | Analyzed 10,800 orders to find revenue patterns, return problems and periods that need inventory or campaign follow-up. | Excel, Python, SQL |
| Coca-Cola India growth case | Designed an outlet experiment to test whether trial during a major Indian occasion can lead to a measurable second purchase. | Public research, experiment design, PowerPoint |
These started with problems I was facing myself. I gave Claude the requirements, reviewed the plan, tested each APK and changed the flows that did not work as expected.
| App | Why I built it | Tech stack |
|---|---|---|
| Momentum | I needed one place for daily habits, flexible study goals and one-off tasks. It includes selected-day routines, reminders, streaks, notes, backups and a tap-to-complete widget. See the prompt. | Kotlin, Jetpack Compose, Material 3, local JSON, alarms, App Widgets |
| Kharcha | I was losing track of UPI spending across several bank accounts. It reads transaction messages, handles balances and self-transfers, removes duplicates and learns categories from corrections. See the prompt. | Kotlin, Jetpack Compose, Coroutines, local JSON, SMS and notification parsing |
| Cake | I wanted birthday reminders that could be set differently for close friends and everyone else. It includes adjustable reminders, alarms, month-wise browsing and backups. See the prompt. | Kotlin, Jetpack Compose, Coroutines, local JSON, AlarmManager, notifications |
- Telecom churn analysis: uses churn data to rank the customers who need retention follow-up first.
- HR attrition analysis: narrows an overall attrition number into role and overtime questions for managers.
- SQL business queries: eight reusable MySQL analyses for revenue, cohorts, customer value and reporting checks.
- Anshaya: a Vedic astrology product with chart, timing, relationship and numerology workflows.
- Maths Mitre: the website and growth foundation for a one-to-one mathematics tutoring service.